If you are a blogger and not using Pinterest let me just say you are missing out!! This is where so many bloggers gain attention and get readers to their blogs. I mean like hundreds and thousands of readers!! If you don’t believe me, just look at this!
As of November 2016 there were 150 million active users
75 billion pins as of September of 2016
These statistics along with many others can be found at: http://expandedramblings.com/index.php/pinterest-stats/
Now, I tell you this because although Pinterest is a social media platform, it’s used as a search engine, like Google, so if your Pinterest account is set up correctly and you’re using it correctly it can bring more readers to your blog than any other social media platform!!
Now I know you’re asking, Erin how the heck do I do that? Well keeping reading, my friend, because I’m about to show you exactly how to do it!! I’m getting so excited because I love, love, love Pinterest so much! (Hopefully you see by now when I get excited I tend to overuse exclamation points but I cannot help it!!)
If you are using a personal account, you first want to switch to a Business Account and verify your website.
- Log in to your Pinterest Account
- Go to Pinterest for Business
- Click Convert Now
- Fill out your information and click Convert
FYI – Converting to a business profile will not affect your Pins, boards or followers.
MAKING YOUR PROFILE STAND OUT!!
Here is an example of my profile that I will be referring to throughout this tutorial.
Your profile photo should be a nice professional picture. Please don’t use a selfie!
Use the same photo on your blog and across all social media platforms to be brand cohesive.
Add your name and also the name of your business along with a couple of keywords at the end. This helps your SEO.
For example: Susie Smith of Susie’s Kitchen / Personal Chef & Recipe Creator
You can see my profile showing above that has my name, blog name and keywords. And the photo directly below is how it shows when people are looking at my profile on Pinterest. There is no question as to who I am and what I do, right? That’s what you’re shooting for also!
You want to create a user name that is the same or as close to your blog name as possible. It can only be 15 characters long so keep that in mind. That’s why I am using SincerlyErinxo instead of SincerelyErinxoxo.
TIP: Don’t try and create a “cute” name that really doesn’t show your business/blog name. You need everyone to be able to identify it’s you and not be guessing.
This is where you are going to describe your business. I suggest adding something similar to your mission statement and again, using keywords!!
Oh so speaking of using keywords, if you’d like to learn how to use keywords on Pinterest then check out my post: How to Use Keywords on Pinterest to Skyrocket Followers.
This is a step to verify your website so your URL will be showing and clickable in your Pinterest profile. This is a very important step and there are a couple of ways you can do it. Please click here for the article where Pinterest Help files that walks you through it.
The remainder of the settings aren’t settings that will affect SEO so I won’t go into detail about each of them. The most important take away from this blog post is to make yourself visible so people can find you, know who you are, what you do and can find your blog.
By doing everything that I’ve mentioned above, you’re on your way to getting the attention that you are hoping for!! Time for you to make some Pinterest updates.