If you have a website and/or blog you really should have an About page. And it should not be just your run-of-the-mill, standard About page, you need to create a standout About page that will catch people’s attention and show your unique personality!!
WHY DO YOU NEED AN ABOUT PAGE?
Did you know About pages are one of the top viewed pages on a website? Well it’s true! People want to see who you are, who you serve and what you do. They also might check to see what your success is, if your business is legit or just to see your amazing personality and if they “click” with you and have anything in common. There are so many reasons people read your About page so it’s important for it to be super awesome!!
So because About pages are one of the top viewed pages on a website, you want to be sure you’re creating a Kickass About Page, right?
First thing to realize about them is although they’re called “About Us” or “About Me” or “About” it’s really not a page about YOU, it’s a page about what you are going to do for your readers. What your readers will get out of your blog and basically what value you will be providing for them.
Now don’t get me wrong, you can definitely put in some personal stuff because you definitely want people to get to know you and connect with you want to make sure you’re letting people know how you’re helping them first!
WHAT TO ADD TO YOUR ABOUT PAGE?
- Your mission statement
- Who you are
- How you got to where you’re at now
- What you’ll help people achieve and how you are a benefit to your readers
SHOW YOUR UNIQUE PERSONALITY
First and foremost, show your unique personality!! This is where you can incorporate so much about yourself and really just be yourself so people connect with YOU!
At the end, always give a CTA (Call to Action) telling people what to do next. It could be sign up for this freebie, sign up for a free webinar or join you in your private Facebook Group, if you have one.
You can do this by, of course, adding text but you can also enhance it with photos, videos, graphics, etc… anything to show you off and let people connect.
SOME OF MY FAVORITE ABOUT PAGES:
If you’re familiar with Allison at all, she’s so funny so this about page fits her personality so well. I love this, it’s definitely one of my favorites for sure!!
I love Mariah’s about page because she’s giving a way to contact her if you need her help with something so instead of having to go to her “Contact Page” she puts it right at the bottom of this. It also tells you what she’s helping you with and gives a great insight on how she got to where she’s at now. Her story is amazing so I encourage you to check it out!
My About Page
I’ve really tried to put my own personality in my About Page just so anyone visiting knows who I am and what my purpose for my blog is and what everyone will get out of it so please check it out!!
What suggestions do you have to add to your About Page? Do you have a freaking awesome About Page? I’ve got to tell you I’m a little obsessed with reading people’s about page so if you think yours is pretty sweet please drop me a line and let me know so I can check it out!!