How to promote your email opt-in the right waySo you’ve created your welcome series emails along with a fabulous freebie and you’re ready to get hundreds of people signing up for your email list daily, you’re so excited about it so you launch it and… crickets!!

Ok so you might get one person here and there but nothing consistent and you cannot figure out why.

Did you say you have one, just one place for visitors to sign up for your freebie and it’s on your sidebar??  Well that’s a start but you’ve got some work to do, my friend!

I read somewhere and sorry but I don’t remember where, a long time ago to have 2-3 places on each page where people can sign up for your email list when you’re offering them free content in exchange for their email address.

Here are 10 places to add email opt-ins on your website:

  • Above the fold of your website so it’s the first thing people see when they visit your Home page or any page of your website.
  • On your sidebar
  • About Page as a CTA (call to action)
  • Contact Page
  • 404 Error Page
  • At the end of blog posts with “Read More Like This”
  • In middle of blog posts if you can fit them into the topic of a blog post
  • Pop-up
  • Exit Intent Pop-up Form
  • Hello Bar

Landing Page

If written and set up correctly, landing pages can be extremely effective for free or paid content.  They are the first page a visitor “lands” on and the page is distraction free, meaning there are no sidebars, no navigation bars and no other information distracting them from the offer you have in front of them.

Create more than one freebie

Of course, we’ve all got to start out with one freebie but as you progress in your blog, you should really be creating as many freebies as possible.  Need some help creating freebies, check out this post.

You must always keep in mind that the freebie has to provide value to your reader so they want to sign up to receive it.

If you already have several blog posts, I always tell people to go back and create freebies for your top 5 blog posts.  These are the ones with the most comments, the ones that get pins over and over again on Pinterest.

If they’re already popular and you add an awesome freebie, you’ll have email subscribers in no time!

Oh and, of course, once you create the new freebie you also want to create new Pinterest images showing a mock-up of the freebie because that will help to entice people actually click to open, read and re-pin!

And speaking of Pinterest images…

Create multiple Pinterest Images

For each freebie create 2-3 different Pinterest images with different titles to catch the attention of various readers.  Although you have one dream customer, different words, phrases and colors may catch their eye so test out different pinnable images.

Join and share in multiple group boards where appropriate.

Facebook Groups

Join several Facebook Groups. Interact and share, when appropriate, on each of them and it brings me lots of traffic.

Consider starting your own Facebook Group and if that’s something you’re interested in and you run the group to benefit each person then you can definitely see tons of traffic coming your way.

Grab your list of 60 Facebook Groups for Bloggers & Entrepreneurs right here!

facebook groups mockup

Other social media platforms

I think many new bloggers think they have to be present on all social media and that is so far from the truth.  First of all, if you are trying to be present on all social media platforms, it’s going to take up a ton of time.

You need to focus on where your dream customer hangs out and if they’re not on Twitter then why spend time there?  Make sense?  So if you don’t know who your dream customer is, check out this post.

I always tell people and also have heard from several bloggers, just pick 2-3 social media platforms and really get to know them inside and out so you’re gaining the maximum amount of traffic possible!!

Try new things

If you find something isn’t working then try a new tactic.  Always remember if you’re not getting the results you’d like and you keep doing the same exact thing, nothing will ever change but if you change things and test out something new to see what happens, it could get you the traffic you’re hoping for.

So now it’s time to go make some updates to your website.  Oh and if you have another way to promote your email opt-ins that I haven’t talked about, I’d love to hear!